Italian wine merchants go to east

The route of the italian wine merchants turns to East: the Made in Italy is preparing to challenge in emerging markets such as: India, Singapore, Russia, China and Japan. And It starts from Vinitaly, which for over ten years provides to italian wine merchants an integrated system of instruments for international promotion. This is the mission of Vinitaly World Tour, the flagship brand of Made in Italy wine once again this year, during the manifestation of the Fiera di Verona (2-6 April), will focus on key markets of italian wines. In 2008 the export of wine in the world had reached 3.6 billion euros, up 2% in value and the data processed by Centro Studi Veronafiere highlight a trend that has not finished yet. Indeed the outlook shows that not only markets, especially those established, are not saturated but there are still many opportunities for growth. In 2012 United States will be the first place in the world for selling wine, now italian wine merchants in Usa are the first among the choices of foreign bottles at the restaurant. Emerging the markets of India and Singapore, in Russia the consumption of wine in the last decade grew by 70%, promising China where the potential market is between 5 and 10% of the population, or from 60 to 130 million consumers, while Japan is expected to increase in the consumption of wine, 7% within the next two years.