2009, Italian wine merchants +12% in Uk

2009 start with a positive sign for the Italian wine merchants that go to Uk: in January there was an increase in value of 12% of the export from Italy to British market, for a total value of 571 million pounds. There was also an increase of 4% of the volume and 8% of the average price per bottle, which arrives at 3.91 pounds against 3.63 pounds of the same period in 2008, according to Nielsen data. This is what emerged at the conference organized by Fedagri-Confcooperative under Vinitaly in Verona.
In Uk Retail (GDO) , which sells 80% of the wine, has been a growing demand for higher-end wines at £ 3 (+31%). Growing consumption of white wines (share 65.8%, +4% compared to January 2008) and red (25.2%, +4%) and there is a real boom in rosé (8.9 %, +8%). England, said the president-Fedagri Confcooperative Paolo Bruni, is a country where food is sold mostly in supermarkets, where our italian wine merchants are leaders because their business model has price, quality and volumes to be "the ideal Gdo partner".