italian wine merchants love Usa

American woman, 35 years old, income of about 75mila dollars a year, she looks for Italian wine, preferably red. It's the identikit of the average consumer of wine in the U.S., according to data compiled by the Center for Studies Vinitaly VeronaFiere presented today 2 april 2009 in Vinitaly in the course of the conference "The new frontiers and opportunities for Italian wine merchants in the U.S. market".
Even in times of crisis, the wine in the United States shows no signs of recession, confirming itself as a great opportunity for Italian wine merchants. In 2008 the U.S. market closed "stable", standing at around 3.6 billion bottles consumed, in line with the results of the previous year. A master in the choices of consumers is still red wine, which in the U.S. represents about 44% of the market.
Looking at these perspectives that many italian wine merchants, in October 2009, will fly to the United States to Vinitaly U.S. Tour 2009 -
Exhibition of quality Italian wines that will touch the most important places for the exchange of goods of the agri-food sector.
It will begin October 19 in San Francisco, a city opened for the new trends and receptive particularly with regard to the consumer ( California is the first American consumer of wine). 21 october 2009 Vinitaly U.S. Tour will be in Chicago, one of the ten most influential cities in the world and among the largest trade fair and exhibition centers of the globe and then Houston, Texas.