Italian wine merchants Campari go for wine

They are strong and they have money: check out at italian wine merchants Campari. Among the major international realities of the beverage, with a turnover in 2008 of 942.3 million euros, 70.5% in spirit, the Campari Group is a player ready to go for shopping in the wine world. For example, in the italian north east, if it is true how someone say,that Campari is watching with interest the Masi italian wine merchants.
For now, the wine area represents 16.7% of business and includes Campari engagement in Cinzano (sparkling wines and vermouth) and the six companies grouped under the baby "Polo wine Campari".
"Our strategy is to develop a portfolio of quality Italian wines that cover the more famous region in Italy", says Gianni Marzagalli, managing director of Campari wine area. "The creation of a division of wine in our group is different compared to other activities of our holding. The mission is to become one of the main players in the wine world, both on the domestic market, mature and competitive and on export markets, where we see good growth opportunities". The crisis is not breaking Campari programs. "We are convinced that the best strategy is pursue excellence through quality control of all production phases, from the vineyard to the cellar", adds Marzagalli. "Only with a portfolio of excellence it's possibile to get into wine markets and to grasp quickly the challenges and opportunities".