Gancia, italian wine mechants, inventor of sparkling wine

"Gancia is a bear who has awakened from a long hibernation, he changed clothes and now wants to regain the weight that it should have on the market".These are the words of Paolo Fontana, ad of italian wine merchants Gancia.
It was founded in 1850 by Carlo Gancia in the Piemonte (north west region of Italy), and was a pioneer in creating the first Italian sparkling wine.

Paolo Fontana has now received all the powers from Vallarino Gancia, brand owner, who have left the management to become shareholders.

Gancia's revenue at the end of 2008 was 70 million euros in the wine and more than 100 million with the distribution of spirits. The new course? Change of team management, review of the product portfolio and focus on "spumante" sparkling wines (Gancia has invented the first sparkling wine in 1865).

Support of this program come from the commitment of the property, represented by Chairman Lamberto Vallarino Gancia who wants to invest 10 million euros to recapitalize the brand, surprising those who spoke about his abandonment."The first results of 2009 are saying us that we are on a good way", say Paolo Fontana.
In the top ten of 2008 italian wine merchants revenue Gancia is at position number nine.