Italian wine merchants go to far east, India and Singapore

The average consumption of wine in the Indian sub-continent is one tablespoon per year. Certainly this is not a mass-consumption, but given that in India live 1.1 billion people here is that the perspective is reversed, allowing a glimpse of great opportunities for the future of italian wine merchants. These are some of the data processed by Centro Studi Vinitaly in VeronaFiere. After an economic growth of 9.1% for fiscal year 2007/2008, it is stated in a note, India is now recording a growth rate lower, but still higher than other economies, at around 5%.
The 'upper class' of India grows, today represents about 2% of the population, between 20 and 25 million people. More specifically, the value of alcoholic drinks consumed in India is about to reach eleven digits (currently worth 9 billion euro) and if it is true that this market is now heavily focused on beer and spirits, the italian wine merchants are already preparing their products for indian market. It is no coincidence that, as regards the wine, consumption will grow steadily by 20% annually, with preference towards aromatic whites to marry with the spicy cuisine of the subcontinent. A different but no less interesting, is offered by Singapore. Faced with a local market numerically small (about 4 and a half million inhabitants), the growing strategic importance to the role of wine hub "which represents the small country in Southeast Asia, mainly aimed at China. A showcase now occupied almost entirely by France (75.9%) and Australia (11%), but where the Italian wines, which now represent just 2.3% of the total, can aspire to significant achievements. The total import of wine from our country was 287.2 million euros in 2007, with a growth rate of around 6% in recent years.